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Zero Hour Story: What It’s All About?

zero hour story (cover photo)

According to, “zero hour” is (1) a time at which an unusually significant or notable event is scheduled to take place and (2) a time when a vital decision or decisive change must be made.

We’re excited to announce, Zero Hour Story, a new story series where we share our community’s thoughts on the green movement, living sustainably, and traveling consciously. For the series, we chatted with our closest friends and families to share stories of real and relatable lives. After all, you don’t have to be wealthy, work in the environmental industry, or be an avid activist to make a difference. You just have to care and act with effort. Try, and try again. We hope Zero Hour Story serves as a guide for those who feel a responsibility and want to do something about it, but aren’t sure how to get started.

But why the name zero hour?

Silently taking action in our own lives was no longer enough. We want to bring awareness to those inside and outside our circle. In the past, we were shy about bringing up environmental issues or speaking up when we needed to because it made people uncomfortable. But we want to change our attitudes and perspectives on that. While we’ll never push any of our beliefs onto others –– that’s never fun or effective –– it’s time we made a change in the way we approach the things that are important to us. And this planet is important. It’s not just about having a few people making huge impacts, the Earth needs more people making small, but consistent impacts in their everyday lives. Everyone that has been a part of this series embodies this and we can’t wait to share their stories with you. We hope each story excites you and inspires you to take positive action for the environment.

If any of this sounds interesting to you, feel free to subscribe to our website to be the first to hear about the Zero Hour Story series. Have questions or know someone you think we should interview? Email us at, we’d love to chat.

Thank you for taking the time to read about something that is important to us. Talk to you soon!

Jennifer and Vivian

zero hour story (blog)


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